BUILDING YOUR FOUNDATION
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PROFILE OPTIMIZATION
Learn how to make your profile stand out to your target audience and pick keywords that are related to your niche that will help the Instagram algorithm rank your content so you can reach a wider audience
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COMPETITOR RESEARCH
Discover how to research your competitors and establish market gaps that will help your content stand out. You will also learn how to gain content ideas based on high performing content in your industry
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CONTENT PILLARS
Find out my simple strategy for determining the content theme of your account that will help you niche down you content and attract your target audience and entertain them
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CONTENT STRATEGY
Effective social media marketers know that it’s important to create content that attracts, nurtures, and converts followers. In this section you will learn exactly how to build your content strategy
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CONTENT MATRIX
In this video we are going to put your content matrix together and this will be the backbone of your content and encompasses everything you’ve learned in the content strategy section
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CHECKPOINT #1
Congratulations! You made it to the first checkpoint. You’ve done A LOT to lay the foundations of your content. This is one of the most important checkpoints so make sure you don’t miss this video!
PUTTING IT ALL TOGETHER
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POSTING
Learn which post types are best to attract, nurture, and convert your audience. Additionally, you will learn what posting schedules work best to grow your account and adhere to your schedule needs
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CANVA TUTORIAL
Learn exactly how to use Canva templates to design professionally branded posts that attract your target audience - even if you don’t consider yourself a designer!
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CONVERTING CAPTIONS
Discover the three types of caption structures that nurture you audience and create demand for your product or service. You will see higher conversions and interest in your products or services!
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HASHTAG STRATEGY
Hashtags are often a point of controversy - learn the methods that work BEST to increase your reach and help the algorithm properly rank your content to help you grow
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SCHEDULING POSTS
Learn how to schedule your posts (free & paid options) so that you can batch create your content and forget about it - saving valuable time for other important areas of your business
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CHECKPOINT #2
Your feed content is officially scheduled and done! Less than 50% of business owners make it this far, so do something to treat yourself. This checkpoint will guide you through common challenges you may experience
ATTRACTING YOUR BUYERS
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CREATE VIRAL REELS
Find out the secrets behind reels that go viral. If you’re new to reels or are a little shy, don’t worry. Get a full tutorial on how to create reels and edit them. You will also get a variety of faceless reel ideas too!
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ENGAGEMENT STRATEGY
If you’re not sure how to engage with your target audience, or build relationships to increase your growth, this video is going to help you. Business is all about relationships - let’s start building them!
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CHECKPOINT #3
Engagement and reels can be emotionally challenging, this checkpoint will help you navigate challenges and move past them so your business can continue to move forward
BUILDING TRUST & GETTING SALES
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STORIES STRATEGY
Instagram stories are one of the most under-utilized and best places to convert followers into buyers. Learn my strategy for creating stories that easily convert your audience
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BUILD TRUST WITH IG LIVES
Your IG live strategy is critical for building trust and helping your followers connect to the real YOU. Learn how to restructure your lives and make them less anxiety inducing
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CHECKPOINT #4
Our final checkpoint wraps up with what to expect and potential challenges you may encounter when it comes to sales. You will also know what steps to take moving forward